Company Verification — A Required Step to Start More Conversations with Clients via WhatsApp Business (WABA)
Why verify your company in Meta
Meta sets limits on the number of business-initiated conversations (the first messages that start a conversation) in the WhatsApp Business API. Without company verification, the limit is 250 unique users per day.
It is easy to verify a company: 10 minutes to send an application and 3-4 days to wait.
Once the company is verified, Meta will check the display name of the profile. It was already indicated when creating a WhatsApp Business profile and connecting the WABA channel. Therefore, nothing else needs to be done — just wait.
Once you’ve connected the channel, you can start up to 250 conversations per day. To increase the limit, keep your messaging active and high-quality. Most importantly — don’t send spam. Violations may affect your number’s trust score and reduce your messaging limit.
👉 What categories of templates are there?
Verifying company in Facebook Business Manager
Go to the “Security Center” section of Facebook Business Manager and click the “Start Confirmation” button.
1. Check your company information and click “Next”.
2. Select “None of these apply” from the list of companies that Facebook has found.
3. Confirm the legal name of the company. Select the language and upload a scan of one of the documents: business license (if any), TIN, PSRN. It would be better if you upload several documents.
4. Confirm the company address and phone number.
Upload a document with your company’s legal name, mailing address, or phone number that you entered:
- utility bill, such as electricity or telephone;
- a certificate from the bank showing the address;
- business license with the address or phone number of the company.
Click “Next”.
5. Select the method of verification:
- by phone. A robot will call and give a code to enter on the website. We didn’t get a call ¯\_(ツ)_/¯
- by email. Enter your email address, preferably on the domain of your company’s website. A code will come via email, which you will need to enter on the site. The code came to the email within 3 minutes.
- domain validation of the site. The site is confirmed by placing a meta tag in the <head> section. It works this way too.
Done — you have sent the company for verification. Confirmation can take up to 3 weeks, but usually 2-3 days.
- If the application is rejected — don’t worry. The verification is done by people, and sometimes mistakes happen. Just double-check everything and submit it again.
- If the application is approved, wait 1-2 business days for WhatsApp to check the displayed profile name. Once the channel status changes to “Not Subscribed,” you can pay for the subscription and start using the service.
Every few days, go to the security center and check to see if the company has been confirmed or not. If your application was rejected, you can only find out about it in this section.
